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The influence of digital media on the production of Czech Radio news and opinion journalism
Vrbová, Vendula ; Maršík, Josef (advisor) ; Lovaš, Karol (referee)
This master thesis called The influence of digital media on the production of Czech Radio news and opinion journalism focuses on the changes in the producing of news and journalistic content of Czech Radio caused by the origin and development of network digital media. It describes the current form and functioning of the Czech Radio newsrooms and deals with the role that public institution attach to new media. The theoretical part attempts to define new media and describe their effects on traditional mass media. It also places in the context of current public service broadcasting in the Czech Republic and describes the development of technology that preceded the current situation. The aim of the practical part of the master thesis is a qualitative analysis of the impacts of the latest changes in available technology and new habits of consumers of media content. The main source of information in the analytical part of the thesis are respondents from the ranks of Czech Radio workers. The thesis answers the question of how important role digital media play for Czech Radio and how the Department of New Media cooperates with radio journalists. It also focuses on new journalistic content and formats that are emerging in radio broadcast as a result of the expansion of new media. Last but not least, the...
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Analysis of university pages on Facebook
Salnikov, Alexey ; Chudán, David (advisor) ; Pavlíček, Antonín (referee)
This bachelor thesis is made up from four parts. The first part describes the current state of the internet population of Czech Republic: the number of Internet users in different age categories, their education, what part of the Internet population is occupied by Facebook users. The main purpose of the second part is to show what social networking services are the most popular for Czech population. In the third part, there is a detailed instruction on two tools - Netvizz and Gephi, which are used to analyze facebook pages, groups, events and places. The last part is a practical part, it is focused on the identification of official state university pages on Facebook and the subsequent analysis of these pages by using the tools that were defined in the third part of the thesis.
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Implementation of social network services in company
Chernenko, Nina ; Šedivá, Zuzana (advisor) ; Žid, Norbert (referee)
The aim of this work is to streamline to the reader the existing social networks, to carry out the analysis by category and indicate the possibility of using social networks services for businesses. To reach the aim a detailed analysis of each social network described in this work was carried out and the offered services were tested. The benefit of the work is a survey analysis of social network according to their types and the possibility of using social networks services in commercial purposes. The work is complemented with a case study where Regabus company is implemented to the social network Facebook.
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